In 1905 the first modern advertising poster was created: bold eye-catching lettering with flat colors; simplified shapes and objects and the composition focused on a central object. The Plakatstil was born. Lucian Bernhard, Ludwig Hohlwein, Julius Klinger: these were the three plakateers who revolutionized the approach to advertising and left a heritage of ideas...
Would you image that the designer who designed this and this—Lucian Bernhard—could also design this?
When looking at Lucian Bernhard's specimen sheets today, there is a certain timeless quality that should give young revivalists a few ideas.
Lucian Bernhard designed Fonotyp to be a practical typographic writing system to spell English words phonetically.
Check out these lithos that may be among Lucian Bernhard's earliest professional work, before he learned the sublime art of reduction.
Designers are always fiddling with making the alphabet easier to navigate. Here is a lesser-known attempt by graphic simplicity master Lucian Bernhard.
On May 27, I ran a short piece about Lucian Bernhard's cover (below) for the Radio City Music Hall program from 1936. Here is another program cover.
Lucian Bernhard created the cover art and lettering for this January 1936 edition of the Radio City Music Hall's quarterly program.
The Lucian Bernhard typeface design I most admire is Extra Fat Bernhard Antiqua, a nervously drawn face that works well in all caps and upper and lower case on posters and editorial pages.
The following words to design by, from the pen of Lucian Bernhard, were written in January 1929—a year that started brightly and came to a crushing halt on October 29 with the devastating collapse of U.S. stock market prices. After that, type and graphic design did not seem as important. But, surprisingly, it was. Type...