Lucian Bernhard


Lucian Bernhard’s Other Style

Check out these lithos that may be among Lucian Bernhard's earliest professional work, before he learned the sublime art of reduction.


Lucian Bernhard’s Creativ Spllng

Designers are always fiddling with making the alphabet easier to navigate. Here is a lesser-known attempt by graphic simplicity master Lucian Bernhard.


Lucian Bernhard On Stage

On May 27, I ran a short piece about Lucian Bernhard's cover (below) for the Radio City Music Hall program from 1936. Here is another program cover.


Lucian Bernhard’s Radio City

Lucian Bernhard created the cover art and lettering for this January 1936 edition of the Radio City Music Hall's quarterly program.

My Favorite Bernhard

The Lucian Bernhard typeface design I most admire is Extra Fat Bernhard Antiqua, a nervously drawn face that works well in all caps and upper and lower case on posters and editorial pages.

Words to Design By

The following words to design by, from the pen of Lucian Bernhard, were written in January 1929—a year that started brightly and came to a crushing halt on October 29 with the  devastating collapse of U.S. stock market prices. After that, type and graphic design did not seem as important. But, surprisingly, it was. Type...

His Name is Lucian, But Everyone Knows Him as Bernhard

The Priester Match poster designed in 1906 by Lucian Bernhard is a watershed document of modern graphic design. Its composition is so stark and its colors so starling that it captures the viewer’s eye in an instant. Before Preister, persuasive simplicity was a rare thing in most advertising: posters, especially tended to be wordy...