Ludwig Hohlwein

The Three Plakateers

In 1905 the first modern advertising poster was created: bold eye-catching lettering with flat colors; simplified shapes and objects and the composition focused on a central object. The Plakatstil was born. Lucian Bernhard, Ludwig Hohlwein, Julius Klinger: these were the three plakateers who revolutionized the approach to advertising and left a heritage of ideas...

How Germans Got Physical

In 1908 Dora Menzler founded a school in Leipzig, Germany, for training gymnastics teachers. Her company moved from Leipzig to Hellerau (my home town, not). Her 1924 book “Physical Training of Women In Pictures and Words” with a cover by Ludwig Hohlwein is mate to another physical culture book covered by Hohlwein (see here). Germany...

Ludwig Hohlwein’s Fun In The Sun

“Man and Sunlight” is English title of Hans Surén’s book “Der Mensch und die Sonne”, published in 1924; one of many celebrating the German obsession with physical purity and hygiene, nude gymnastics and sun bathing. Surén advocated that men (and women as their mates) dedicate their lives to physical development. Nude gymnastics, he asserted,...