Marijke Koger

"Electrical Banana" and the Selling of Psychedelic Art

In Electrical Banana: Masters of Psychedelic Art (Damiani, $39.95), co-authors Norman Hathaway and Dan Nadel cite the 7UP “Uncola” advertising campaign, launched in 1967 by the J. Walter Thompson Agency, as “the ultimate mainstream psychedelic expression. . . . This was the first time psychedelic art had gone mass market on such a scale, and,...