KISSMetrics infographic as seen in http://www.fastcompany.com/3009317/why-is-facebook-blue-the-science-behind-colors-in-marketing

The Science, Business and Voodoo of Color in Marketing

Color persuades—this we know for sure. So studying color in marketing, the ultimate persuasion business, seems ripe for fascinating insights. Here’s a dive into some of the latest research on the topic. I can’t think of a longer-lasting, higher-stakes design …

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Drunk Tank Pink: The Power of Color in Marketing

Color sells, it persuades, it cajoles, but how exactly does it wield such power? In the book “Drunk Tank Pink” author and NYU professor Adam Alter peers into how seeming innocuous factors of daily life—colors, names, visual symbols—can drive consumer …

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Image of the Day, April 16, 2013

Typographic series for ads for Adobe, that illustrate popular myths about the marketing field created by designer Jordan Metcalf. Check out more a more detailed look of the project here.

My Tech Start-Up Idea

A couple months ago a magazine I contributed to asked me a series of questions. One question asked, “If you were to create your own tech start-up, what would it be?” Co-authored with my favorite branding guru, Brian Collins.

When Van Heusen Made an Economical Collar

It may seem odd to most of you that shirt-fronts and collars were sold separately. Imagine, going to the Gap and paying extra for the detachable shirt collar. It wasn’t that collars were not sewn on shirts prior to this, …

Howdy 7Up!

I became interested in pop bottles (I grew up in the Chicago area where we all said “pop”) and related stuff when I was about 12 years old. I had gone inside an old garage that was attached to a …

Tucking You In With 12 Pullman Fact Booklets 1929-30

Before branding and marketing had all the options afforded the advertiser today, there was a substantial period when companies spent their time and money on offering up little giveaway goodies to the public. Without the web, television or even radio, …

"Robin and The Earl of (George) Booth"

I’ve been fortunate enough to work with George Booth on three advertising campaigns, and he was even kind enough to design one of our cards of “Happy Holidays” past. Working with him opened vistas for me and redefined what collaboration …

Be Where you Want to Sell

Day before yesterday, Stu made a really important comment about the changing ways we have to charge for our work: I think it’s important to address a few things here – first, the “value” of your work at a monetary …