Identifying your target audience is a key step in establishing a strong foothold in the marketplace. Branding expert Carolina Rogoll shares her vast knowledge on all-star branding in her online course, Brand Building 101: How to Build, Manage and Market a Brand.The following course excerpt dives into the process of defining a brand’s target...
Obsessed with dots? You're in luck. From 1950s-era Harvey Comics' Little Dot to shows by avant-garde art’s latest superstar, Yayoi Kusama, the concept of dots in endless, relentless repetition is alive and prospering.
A great deal of brilliant and fascinating automotive design graphics were produced from 1900-1973, as seen in a new volume from Taschen Books.
Michael Dooley explores German book cover design featured in the new book, "The Book Cover in the Weimar Republic."
Dooley talks with pop culture archaeologist Warren Dotz, author of books on design artifacts such as packaging labels for firecrackers... and Elephant Love.
Back with a three-city line-up for 2014, HOW Interactive Design Conference registration is now open. Secure your spot and get ahead in web design.
Color persuades—this we know for sure. So studying color in marketing, the ultimate persuasion business, seems ripe for fascinating insights. Here’s a dive into some of the latest research on the topic. I can’t think of a longer-lasting, higher-stakes design decision than choosing your logo design and palette, so colors of major web brands...
Color sells, it persuades, it cajoles, but how exactly does it wield such power? In the book “Drunk Tank Pink” author and NYU professor Adam Alter peers into how seeming innocuous factors of daily life—colors, names, visual symbols—can drive consumer behavior in unimaginable ways. The book’s title stems from a 1979 psychiatric study in...
Typographic series for ads for Adobe, that illustrate popular myths about the marketing field created by designer Jordan Metcalf. Check out more a more detailed look of the project here.
A couple months ago a magazine I contributed to asked me a series of questions. One question asked, “If you were to create your own tech start-up, what would it be?” Co-authored with my favorite branding guru, Brian Collins.