marketing

Do Brands Change Us, or Do We Change Them?

As a young boy I was in constant search for an identity, always looking to fill the shoes of my missing father with the spirit of a pro athlete or a rock/rap star. I wanted approval from my friends, from society, and most importantly, myself. I couldn’t get this monetarily, so I searched for...

25 Years of The New York Book Show

I am embarrassed to admit that, until last week, I had never heard of the New York Book Show. I love books! and have worked in the book industry for nearly 15 years but, nope, never. If a friend of mine hadn’t invited me to the event I probably still wouldn’t know about it....

Radiohead Lets Out a Universal Sigh

Radiohead must drive music executives bonkers. Their last album, “In Rainbows” was downloadable on the web for whatever the buyer wanted to pay. For their follow up, “The King of Limbs”, they have created a very limited printed newspaper that will be given away to customers purchasing the CD and vinyl versions. Called The...

The Gordon Geckos of Grunge

This year marks the 20th anniversary of “grunge,” or as David Markey aptly named his documentary about Sonic Youth’s European tour, 1991: The Year Punk Broke. The film, which came out the following year, captured the post-punk subculture on the verge of mass appeal, a time when jocks and stoners alike rallied behind dissonant...