marketing

Howdy 7Up!

I became interested in pop bottles (I grew up in the Chicago area where we all said “pop”) and related stuff when I was about 12 years old. I had gone inside an old garage that was attached to a neighborhood house that was being torn down and inside was a cache of un-returned...

Tucking You In With 12 Pullman Fact Booklets 1929-30

Before branding and marketing had all the options afforded the advertiser today, there was a substantial period when companies spent their time and money on offering up little giveaway goodies to the public. Without the web, television or even radio, corporations often relied on print to spread the word about their “Made In America”...

"Robin and The Earl of (George) Booth"

I’ve been fortunate enough to work with George Booth on three advertising campaigns, and he was even kind enough to design one of our cards of “Happy Holidays” past. Working with him opened vistas for me and redefined what collaboration should be all about. I’m going to focus on a two spot campaign we...

Be Where you Want to Sell

Day before yesterday, Stu made a really important comment about the changing ways we have to charge for our work: I think it’s important to address a few things here – first, the “value” of your work at a monetary level is heavily influenced by your location. A designer in California has a lot...

Do Brands Change Us, or Do We Change Them?

As a young boy I was in constant search for an identity, always looking to fill the shoes of my missing father with the spirit of a pro athlete or a rock/rap star. I wanted approval from my friends, from society, and most importantly, myself. I couldn’t get this monetarily, so I searched for...

25 Years of The New York Book Show

I am embarrassed to admit that, until last week, I had never heard of the New York Book Show. I love books! and have worked in the book industry for nearly 15 years but, nope, never. If a friend of mine hadn’t invited me to the event I probably still wouldn’t know about it....

Radiohead Lets Out a Universal Sigh

Radiohead must drive music executives bonkers. Their last album, “In Rainbows” was downloadable on the web for whatever the buyer wanted to pay. For their follow up, “The King of Limbs”, they have created a very limited printed newspaper that will be given away to customers purchasing the CD and vinyl versions. Called The...

The Gordon Geckos of Grunge

This year marks the 20th anniversary of “grunge,” or as David Markey aptly named his documentary about Sonic Youth’s European tour, 1991: The Year Punk Broke. The film, which came out the following year, captured the post-punk subculture on the verge of mass appeal, a time when jocks and stoners alike rallied behind dissonant...