MINI/BMW

Runnin' Down the Highway, Lookin' for Adventure . . .

Last year, Jan Wilker and Hjalti Karlsson of NYC’s karlssonwilker inc. were asked to develop ideas to celebrate the launch of MINI’s latest model the Coupe. One quite “self-serving” notion was to go on a road trip, through countries they wanted to explore, meet with creatives along the way, and take the various countries’...