Nation Branding

Start a Career in Nation Branding

A university degree thesis can be a “senior project”—nice, but blue-sky—or it can be meaningful and substantive with far-reaching implications. An example of the latter is Good People, Great Nation by Christian Rau und Lukas Weber from the Fachhochschule in Mainz, Germany. Ambitious in content and size, the publication and website examines “the backgrounds of...