novelty type

To Those Who Retain Their Sanity

If you think design criticism is a new phenomenon, think again. In the November 1928 of Monotype, Frederic W. Goudy (above), America’s leading type designer, sounded the charge against flagrant typographic practice. “The insatiable demand for novelty in printing is giving us, just now, a senseless & ridiculous riot of ‘beautiful atrocities.’ Former products...