package design


Vanessa Dewey on Designing Toy Packaging for Mattel

Vanessa Dewey has accomplished one thing that every inner child dreams about. She works for a toy company. And not only does she work for the toy giant, Mattel, she also designs their packaging. You can practically hear the squeals of delight from her inner child, or at least as I imagine. Confession: my inner...


What Would Hadank Do?

In contrast with his elaborate package, label and trademark design, O.H.W. Hadank's logos (zeichen) were more modern—simple and elegant.


How to Generate Attention-Grabbing Package Design Ideas

From big-box retailers to corner stores, arresting package design has always had its place. Package design that connects with the audience can be an incredibly rewarding experience for designers. It means that superb research was executed and that the hours of hard work has paid off. From the course, Consumer Packaging Strategy, instructor Jennifer Tausch...


Packaging Package Design

Those vintage, so-called "vernacular" packaged food boxes, cans and labels from the '40s and '50s - when supermarkets were on the rise - were, in fact, designed by designers in design departments. Take a closer look at these package designs.


How to Design Creative Packaging for Beverages

Creative packaging design takes a lot of work to perfect. Read up on it in the Handmade Packaging Workshop book by Rachel Wiles. This book explores explores innovation, design, and the beautiful aesthetic of handcrafted packaging. Get it here. Do you have a great idea for creative packaging for your favorite drink? Have you...