package design


How to Generate Attention-Grabbing Package Design Ideas

From big-box retailers to corner stores, arresting package design has always had its place. Package design that connects with the audience can be an incredibly rewarding experience for designers. It means that superb research was executed and that the hours of hard work has paid off. From the course, Consumer Packaging Strategy, instructor Jennifer Tausch...


Packaging Package Design

Those vintage, so-called "vernacular" packaged food boxes, cans and labels from the '40s and '50s - when supermarkets were on the rise - were, in fact, designed by designers in design departments. Take a closer look at these package designs.


How to Design Creative Packaging for Beverages

Creative packaging design takes a lot of work to perfect. Read up on it in the Handmade Packaging Workshop book by Rachel Wiles. This book explores explores innovation, design, and the beautiful aesthetic of handcrafted packaging. Get it here. Do you have a great idea for creative packaging for your favorite drink? Have you...


Elegance Personified: Gustav Jensen

Back in 2011 (oh so long ago), I began a series of "lost designers." The first and only entry was on Gustav Jensen, the Danish born designer whose work was elegantly streamlined and daringly multidisciplinary. There will be more in my series, but for now a reprise of sorts. Here is the original post,...