Those vintage, so-called “vernacular” packaged food boxes, cans and labels from the ’40s and ’50s – when supermarkets were on the rise – were, in fact, designed by designers in design departments. Take a closer look at these package designs.
Back in 2011 (oh so long ago), I began a series of “lost designers.” The first and only entry was on Gustav Jensen, the Danish born designer whose work was elegantly streamlined and daringly multidisciplinary. There will be more in my series, but for now a reprise of sorts. Here is the original post, but in this post are images I did not show back then. This issue of PM (Production Manager) devoted to Jensen helps him bridge the gap between the disciplines. It also shows what a special draftsman he was.