packaging design

Meet the Judges: Chad Michael

In this series, we will interview each 2018 Regional Design Awards judge and take a closer look at some of the spectacular work they've created during their career. Meet Chad Michael who launched his studio in 2014 after working as head designer for some of New York’s most awarded agencies.

How to Generate Attention-Grabbing Package Design Ideas

From big-box retailers to corner stores, arresting package design has always had its place. Package design that connects with the audience can be an incredibly rewarding experience for designers. It means that superb research was executed and that the hours of hard work has paid off. From the course, Consumer Packaging Strategy, instructor Jennifer Tausch...

Who’s Wearing Whose Trade Dress?

In 1915 the National Biscuit Company filed 13 copyright infringement suits to enjoin these businesses from either infringing upon NBC's brand names (including their "Swastika" or red end seal) and/or violating the sanctity of their packaging motifs.