packaging design


How to Generate Attention-Grabbing Package Design Ideas

From big-box retailers to corner stores, arresting package design has always had its place. Package design that connects with the audience can be an incredibly rewarding experience for designers. It means that superb research was executed and that the hours of hard work has paid off. From the course, Consumer Packaging Strategy, instructor Jennifer Tausch...


Designer of the Week: Jaymie McAmmond

Jaymie McAmmond's recent career move has taken her from developing branding stories for Starbucks design to working on packaging design at an NYC studio.


Who’s Wearing Whose Trade Dress?

In 1915 the National Biscuit Company filed 13 copyright infringement suits to enjoin these businesses from either infringing upon NBC's brand names (including their "Swastika" or red end seal) and/or violating the sanctity of their packaging motifs.


07/28/2014: Trident gum packaging

Props to Hani Douaji for his clever packaging solution for Trident X-tra Care gum. While it might be easy to make the leap that the rows of hard-shelled gum look like teeth, the execution of the illustrations and logo placement here are expert. The detail of adding a pink tint to the foil interior...


06/09/2014: Collector’s Edition book

This beautifully-bound, well-curated new book by Stuart Tolley takes a look at recent packaging triumphs in books, music and more. Projects are matched with interviews with some design’s most innovative thinkers, from Irma Boom to Stanley Donwood. Due out in August, Collectors Edition gathered much of its inspiration from the blog of the same...


01/30/2014: Dog snack packaging

This entertaining packaging Whitebites rawhide sticks by Cecilia Uhr is definitely distinctive enough to stand out on the shelves. But the quirks also have function as, according to Uhr, the “teeth” in the packaging allows the customer to see the product and the “ears” allow for easy opening and removing one stick at a...