Pantone

Excerpt: Archetypes & Brand Development Strategies

Margaret Hartwell (@MPHpov on Twitter) is an expert on brand development strategies. Margaret Hartwell is a strategy consultant, coach, educator and writer. Her 20 years of experience chronicle a career of effective brand and business solutions at the intersection of creativity and business. Her work has spanned analysis and research, organizational development, marketing, social...

Vibrant Resources for Color Lovers

Are you passionate about purple? Do you burn with the romantic radiance of rich reds? Do cheerful, energetic yellows brighten up your day? If so, you’re likely one of the color lovers that are so prevalent in the design world. Color is what you make it: sensitive, explosive, dreamlike, atmospheric, somber, cheerful… the sky...

04/22/2014: Pantone match Instagram

Clever idea for an Instagram account by Inka Mathew of Green Ink Studio. She takes everyday, small items and and places them over their predominant PMS chip match. For example, behold the Pantone number of the blue Fruit Loop below (a perfect match at 630 C). The result is often surprisingly striking, bringing out...