Pantone

18-3838-Ultra-Violet Pantone Color of the Year 2018

Pantone’s Color of the Year Goes Ultra Violet

Bang the drums and sound the trumpets! Pantone’s 2018 Color of the Year is officially live today, and it’s Pantone 18-3838 Ultra Violet. A blue-shifted purple, Pantone describes the color as “provocative and thoughtful,” noting it “communicates originality, ingenuity, and visionary thinking that points us towards the future.” Colors-of-the-year announcements interest me intensely, as...

Excerpt: Archetypes & Brand Development Strategies

Margaret Hartwell (@MPHpov on Twitter) is an expert on brand development strategies. Margaret Hartwell is a strategy consultant, coach, educator and writer. Her 20 years of experience chronicle a career of effective brand and business solutions at the intersection of creativity and business. Her work has spanned analysis and research, organizational development, marketing, social...

Vibrant Resources for Color Lovers

Are you passionate about purple? Do you burn with the romantic radiance of rich reds? Do cheerful, energetic yellows brighten up your day? If so, you’re likely one of the color lovers that are so prevalent in the design world. Color is what you make it: sensitive, explosive, dreamlike, atmospheric, somber, cheerful… the sky...