Pantone

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Excerpt: Archetypes & Brand Development Strategies

Margaret Hartwell (@MPHpov on Twitter) is an expert on brand development strategies. Margaret Hartwell is a strategy consultant, coach, educator and writer. Her 20 years of experience chronicle a career of effective brand and business solutions at the intersection of creativity and business. Her work has spanned analysis and research, organizational development, marketing, social...

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Vibrant Resources for Color Lovers

Are you passionate about purple? Do you burn with the romantic radiance of rich reds? Do cheerful, energetic yellows brighten up your day? If so, you’re likely one of the color lovers that are so prevalent in the design world. Color is what you make it: sensitive, explosive, dreamlike, atmospheric, somber, cheerful… the sky...

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04/22/2014: Pantone match Instagram

Clever idea for an Instagram account by Inka Mathew of Green Ink Studio. She takes everyday, small items and and places them over their predominant PMS chip match. For example, behold the Pantone number of the blue Fruit Loop below (a perfect match at 630 C). The result is often surprisingly striking, bringing out...

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The 2014 Pantone Plus Series is here!

The new 2014 Pantone Plus Series is now available! The new series features extensive updates, including 84 brand new colors and special Artist Edition covers. Pantone Plus includes mobile apps, software, wireless devices and cloud services that ensure accurate color communication, inspiration and reproduction in today’s globally connected economy. Incorporating the best of both...

Pantone Celebrates 50 Years of Color

Pantone is celebrating its 50th Anniversary with the release of a special, limited-edition Pantone Plus Series. The new kit includes 560 new colors for a total of 1,677.

The Internet's Lowest Pantone Library Price Just Got Lower

The Pantone Reference Library is basically the Cadillac of color collections. It contains all 5,000 colors of the Pantone Plus Series—including 336 new solid colors—and it comes in a nifty desktop display case that (unlike a Cadillac) actually has a pretty small footprint. If you work for an agency, an in-house marketing department, a...

Wunderkammer of Color: Spring 2012 Edition

Glorious spring is back! We’re always thrilled at its return, not least because it’s a season rife with color. Herewith, our latest discoveries. Source: Martha Stewart CMYK Easter eggs It’s never too late to dye more Easter eggs. We particularly enjoyed these clever CMYK eggs from Martha Stewart. A perfect re-purpose of that hard...

PantoneLIVE, Hitting a Cloud Near You

We all know this particular game of Printing Telephone: DeepPockets Company calls you up with a juicy assignment to redesign a beloved brand’s packages, printed collateral, signage – the works. You labor (wo)manfully into the wee hours, turn around a brilliant concept, secure the client’s approval and then ship your designs into production. You’re...

Pantone Speaks: 2012's Color of the Year Is…

…my favorite juicy, delectable orange, a shade they call Tangerine Tango (or Pantone 17-1463, to be precise). Get the full scoop, including PMS number-matches across Pantone’s various systems, here. I asked Pantone’s color guru Leatrice Eiseman for some inside dope on how she and the Pantone came to choose this smashing color. (You may...