Paul Rand

The Rand Book That Never Was

Paul Rand’s first monograph, “Thoughts on Design” (Wittenborn, 1947, reprinted by Chronicle Books), showcased and explained his “first stage” from when he launched his design and art directorial career in 1937 at Esquire/Coronet. He was occasionally involved in the editorial layout of Esquire fashion supplements but mostly designed promotion and a brilliant series of...

No Limit On Sketches For The Limited

Paul Rand said he would only show the client one logo idea. Although he always had a few up his sleeve. In fact, he admitted that he often did sketches whether he got the job or not. In 1988 he worked on a word mark for The Limited and logo for TLC Group, a...

Typography By Paul Rand

If you live to be 82 as Paul Rand did, you’ll probably have produced a lot of work that gets lost in the shuffle of life. This 1948 issue of the AIGA Journal is one such lost piece that recently surfaced among Rand’s long filed artifacts. Rand was the typographer for the cover and...

DuBouchett and Paul Rand’s Illustrated Trademarks

Paul Rand took over the Dubonnet Man from its originator A.M. Cassandre when the liquor came to the United States. He also created the Coronet Man, the mascot for Coronet Brandy. But did you know about the DuBouchett Man (a Harlequin by any other name)? These are all illustrative trademarks, of which he did...

Weekend Heller: Pensieri sul Design

As I lay on my hotel bed listening to the soothing tones of “My Way” by Sinatra and the “Godfather” theme emanating from the Piazza San Minerva in Rome, I have thoughts of Paul Rand. There are not too many books about or artifacts by Paul Rand in Italy, although his seminal Thoughts on...

jessica hische, tomorrow I'll be brave

13 Graphic Designers Who Created Picture Books

From Paul Rand to Jessica Hische, these 13 graphic designers have ventured into the craft of children’s literature, all with one notable thing in common: bringing their skills as designers to an audience just getting started in learning to read and see the world.

Birds Of A Feather

For the New Year, here's a curious coincidence. It's not that one copied the other. But dotted lines for stork legs? Good ideas may be in the air.