Paula Scher

NYC Beaches - Signage

Image of the Day, June 7 2013

After Hurricane Sandy, many New York City beaches were devastated by storm damage. Pentagram, through a large signage and environmental graphics campaign, have aided the effort in revitalizing these beaches in time for summer. Via Co.Design.

Paula Scher and Seymour Chwast: Up Against the Wall Together

The Philadelphia Museum of Art and curator Kathryn Bloom Hiesinger announce a unique pairing of two distinct design legacies, but with at least one thing in common: The designers are married. “Double Portrait: Paula Scher and Seymour Chwast, Graphic Designers,” on view from December 2 through April 14, 2013, reveals their distinctions and commonalities...

"Unjustified", Part II

By Paula Scher As promised, the following are my thoughts about future AIGA competitions (shows) and a response to the 160 plus posts to my recent article on Imprint “AIGA: Unjustified”. 1. Are Design Competitions an “elitist system”? I owe my career to the AIGA. I am a beneficiary of the exposure that comes...

AIGA: Unjustified

AIGA’s “Justified” competition will select examples of good design that are also described in terms of their effectiveness in meeting the client’s objectives. Entries will be judged based on their design attributes and also how well a short case is made on their effectiveness in a clear, compelling and accessible way. A discerning and...