Phaidon

Wisdom in My Pocket

The best thing about George Lois’s latest book, Damn Good Advice (for people with talent), published by Phaidon Press, is you can keep it in your pocket or pocket book. It is compact, lightweight and user friendly. So every time you are faced with the urge for an infusion of wisdom, it is at...

George Lois's Bright Ideas

George Lois doesn’t need advice. But the designer for whom “legendary ad man” is practically a Homeric epithet has loads to share in Damn Good Advice (for People with Talent!), a slim, fast-paced collection that comes out in March (Phaidon, $9.95). Although there are plenty of tips for the aspiring “master communicator” (No. 6:...