Canadian Club Whiskey’s brand legacy includes a 2008 renaissance with the ever-popular “Damn Right Your Dad Drank It” ad campaign. Find out how two directors send the typical creative brief into a tailspin and turn around a 16 year sales decline, all while highlighting the intersection of sex and design…
In the newest issue of Print, the Sex & Design issue, we tastefully explore issues surrounding sex and sexuality. Read the Evolution column by Steven Heller taken from the February issue of Print magazine, which is a look at the sultry history of the XXX sign
and the ubiquitous use of the letter “X.”
With the theme of Storytelling and Design, we knew that the cover for the October Issue needed to capture the essence of the art of telling stories. Illustrator Wendy MacNaughton created an image of “a guy holding a giant fish” — calling to mind the idea of a fisherman telling a tale about the latest catch — and, with our art director, they saw the opportunity to create a unique cover.