roadside

On the Roadside Sign Again

I’ve been slightly obsessed with portable roadside signage since I first encountered a stretch of white boxes with flashing red arrows along Route 28 in upstate New York. I’d certainly seen that form of advertising before, but didn’t realize how ubiquitous it was throughout rural America (or admittedly, what little I know of rural...

Rediscovering The Great Outdoors . . . And My Own Library

While researching an article I’m doing for an upcoming subject on 1920s posters, I pulled several books off my shelf to leaf through hoping to find some supplemental material. One of the volumes I grabbed was “Outdoor Advertising” by Wilmot Lippincott published by the McGraw-Hill Company in 1923. A relatively unassuming looking book from...