Rob Walker

Fake Products, Real Feelings: Rob Walker on His Exhibition of Branding Experiments

Between his long-running Consumed column for The New York Times Magazine and his 2008 book, Buying In: The Secret Dialogue Between What We Buy and Who We Are, it is highly probable that nobody thinks about brands, products, and their significance as much as Rob Walker. Starting today, apexart in Lower Manhattan will host “As...

The Objectness of Objects

Significant Objects is a literary and anthropological experiment founded by social culture critic, and Design Observer contributor, Rob Walker, “whose first two phases ran from July 2009 through October 2010, demonstrated that the effect of narrative on any given object’s subjective value can be measured objectively.” It is also soon to be a book....