dailyheller10-22_featured

Windows 1.0: No, Not Microsoft

In 1952 Robert Kretschmer, former Display Manager of the Wilber Rogers and Ann Lewis Department Stores, wrote a book on “Window and Interior Display: The Principles of Visual Merchandizing.” Funnily, little has changed since then, even in this digital age. Window display design (and window dressers), or as he called them “the displayman,” is still highly valued in the marketing arena.