Nobody Wants Your Clever Answers

A constant howling refrain I see on designers’ sites is “clients don’t want creative solutions,” which I have always held as a direct result of designers being almost totally unskilled in selling much of anything. It turns out I’m just …

Be Where you Want to Sell

Day before yesterday, Stu made a really important comment about the changing ways we have to charge for our work: I think it’s important to address a few things here – first, the “value” of your work at a monetary …

Today's Obsession: Tactility in Sales

The Trib (that’s the Chicago Tribune for non-Chicagoans) has an interesting report up today. This talks about the nature of tactility as a persuasive factor in making purchasing decisions. Essentially, the report says you’re more prone to buy what you …