sales

Nobody Wants Your Clever Answers

A constant howling refrain I see on designers’ sites is “clients don’t want creative solutions,” which I have always held as a direct result of designers being almost totally unskilled in selling much of anything. It turns out I’m just a judgmental dick. That truth is actually a true truth according to this fairly...

Be Where you Want to Sell

Day before yesterday, Stu made a really important comment about the changing ways we have to charge for our work: I think it’s important to address a few things here – first, the “value” of your work at a monetary level is heavily influenced by your location. A designer in California has a lot...

Today's Obsession: Tactility in Sales

The Trib (that’s the Chicago Tribune for non-Chicagoans) has an interesting report up today. This talks about the nature of tactility as a persuasive factor in making purchasing decisions. Essentially, the report says you’re more prone to buy what you can touch. One kid profiled in the report says that she never buys the...