Saul Bass

Learn Logo Design From a Master

“Most advertising creative directors produce ads . . . that are only half-credible and that lose 90 percent of viewers within the first few seconds.” That is one of a number of provocative statements made by Bill Haig in a wide-ranging interview with Steven Heller posted on Imprint last June. As Heller pointed out...

An Ad with a Story to Tell

Saul Bass was a master visual storyteller and an inveterate wit, as Jenifer Bass and Pat Kirkham’s wonderful professional biography illuminates. His film titles alone are enough to land him in the proverbial pantheon of design innovators. But Bass was also a master adman. These recently surfaced spot ads for the film Pearl of the South Pacific...

An L.A. View of Meggs's N.Y. School of Design

Everyone will approach the fifth edition of Meggs’ History of Graphic Design through their own personal filters. Steve Heller’s already done his overview of the print and digital versions. Paul Shaw may pick up his Blue Pencil to correct factual and editorial errors. Marxist and feminist critics might deal with the two Martha Stewart...

Would You Buy a Logo From This Man?

Update: In January 2013, Bill Haig will host a HOW U workshop breaking down his credibility-based logo design process. Bill Haig, Ph.D, is not a graphic designer. But he’s been in the design field for over 50 years, initially as a “design rep,” and then as CEO of his own firm. His doctorate is...

WonderCon: My "4 Highlights" List

Southern California got a taste of WonderCon for three days last week, while its usual venue, San Francisco’s Moscone Center, is being spruced up. Those who expected another San Diego Comic-Con will have wondered where the monstrous comics, film, and toy company display booths and crushing crowds were. But this one’s on a more...

Jessie’s Gang

Jessie Gang is passionate about design—and designers—so much so that she’s hard at work on an ongoing series of  “icons of graphic design” portraits—Jessie’s Gang. Jessie, a graphic and product design major at the School of Visual Arts, admits (with a smile) to papering her walls with creations by some of her favorite artists,...

Print in Motion Winner: Big Trouble

Entry Title: Big Trouble Design Firm/Agency: San Jose State University Client Company Name: San Jose State University Production Company: Dylan Casano Creative Director: Dylan Casano Art Director: Dylan Casano Animators Dylan Casano Designer: Dylan Casano Compositing: Dylan Casano M3D Artists: Dylan Casano Other Pertinent Credits: Dylan Casano Project description Eliot Arnold is a proud father...

Saul Bass's Only Children's Book

A few American mid-century modern designers made children’s books. Saul Bass made one too. In fact, only one in 1962. Henri’s Walk To Paris, illustrated and designed by Bass and written by Leonore Klein was forgotten for decades. It wasn’t Bass’s best work. But it is great to see him in this medium. It...

9/11 and the Fall of Mad Men

Mad Men season five… about time! But that new outdoor ad of the guy suspended in white space… what’s the big idea? It’s certainly eye-catching. And it’s already become controversial after just a few days. In those respects it may be meant to announce “Don Draper: the George Lois years.” People are offended by...

3:01 PST. Pacific Standard Gift Book Time, part 1

Forget the Rose Parade; the real reason to be in L.A. right now is Pacific Standard Time… the arts program, not just the zone. A six-month “happening” that kicked off in October, PST is the largest collaborative art project ever undertaken in Southern California. Over 60 museums, galleries, and other institutions allow us to...