SEO

Post-Google Analytics

Months ago, while planning the topics I’d cover in articles through the conclusion of 2011, I had in mind to write something about search. It had been a while—almost two years at that point—since I last wrote anything about search specifically, though I had covered all sorts of things related to search many times...

Making Sense of the Data, Part 2

This post is Part Two (see part 1 here) of a series adapted from my presentation at the 2011 HOW Interactive Design Conference in San Francisco. I included a variety of slide transitions in my talk, so in some cases below, I’ve consolidated slide groups into animated GIFs. Keep your eye out for those...

Making Sense of the Data, Part 1

This post is an adaptation of my presentation at the 2011 HOW Interactive Design Conference in San Francisco. I included a variety of slide transitions in my talk, so in some cases below, I’ve consolidated slide groups into animated GIFs. Keep your eye out for those so you don’t miss any details. Do you...

Today's Obsession: Gaming Google

photo: Flickr member Recently I picked apart what I thought was a pretty cool usage of microdata at Google—using it to specify recipes in their search results. But, of course, the black hat SEO community (black hat being how dishonest is pronounced in nerd) is completely gaming their results. It seems the Google-included snippets...