Post-Google Analytics

Months ago, while planning the topics I’d cover in articles through the conclusion of 2011, I had in mind to write something about search. It had been a while—almost two years at that point—since I last wrote anything about search …

Making Sense of the Data, Part 2

This post is Part Two (see part 1 here) of a series adapted from my presentation at the 2011 HOW Interactive Design Conference in San Francisco. I included a variety of slide transitions in my talk, so in some cases …

Making Sense of the Data, Part 1

This post is an adaptation of my presentation at the 2011 HOW Interactive Design Conference in San Francisco. I included a variety of slide transitions in my talk, so in some cases below, I’ve consolidated slide groups into animated GIFs. …

Today's Obsession: Gaming Google

photo: Flickr member Recently I picked apart what I thought was a pretty cool usage of microdata at Google—using it to specify recipes in their search results. But, of course, the black hat SEO community (black hat being how dishonest …