sex and design

Canadian Club Whiskey, Dad's First

Sex + Design: Behind Canadian Club Whiskey’s 2008 Brand Revival

Canadian Club Whiskey's brand legacy includes a 2008 renaissance with the ever-popular "Damn Right Your Dad Drank It" ad campaign. Find out how two directors send the typical creative brief into a tailspin and turn around a 16 year sales decline, all while highlighting the intersection of sex and design...

"XXX" Neon Sign

Evolution: Marking Indecency

In the newest issue of Print, the Sex & Design issue, we tastefully explore issues surrounding sex and sexuality. Read the Evolution column by Steven Heller taken from the February issue of Print magazine, which is a look at the sultry history of the XXX sign and the ubiquitous use of the letter “X.”