Steven Heller

When Type Was Dry

Letraset: The DIY Typography Revolution, edited by Adrian Shaughnessy and Tony Brook of Unit Editions, is the first comprehensive history of Letraset, the rubdown lettering system "that revolutionized typographic expression." Hellers talks with Shaughnessy about what was at the bottom and top of that revolution. 

Crossing MAD Avenue

In 1972, Dick De Bartolo and Bob Clarke produced MADvertising, a comic—asinine—approach to American advertising propaganda. They were not biting the hand that fed them because in the early days, unlike today, MAD did not accept advertising.

Weekend Heller: Those Posters!

These days when we think Russia, we think election tampering, Putin authoritarianism and the future of peace and well-being. As a respite from the tension, there is a certain irony in the admiration for Russian post-revolutionary posters, especially those representing the triumph of the working class designed by Gustav Klutsis. This month !Productive Arts!...

Packaging Japanese Style

The Japanese have long been masters of packaging design and production. Remember the influential book How To Wrap 5 Eggs? These package labels are more prosaic than the eggs, but just as eye-catching in a crude, commercial manner.

Weekend Heller: The End Or A New Beginning?

What will happen if the stable environment that has supported the aspirations of preceding generations over the last 10,000 plus years were to change and you had to spend a great deal of your time dealing with serious weather or other damaging disruptions? How would it affect your plans and your life?

Slab Modernity

These samples from the 1920s featuring Beton, a slab serif designed by Heinrich Jost for the Bauer Type Foundry, evoke a modern aesthetic and industrial sensibility.