type

fontsandtypefaces

4 Strategic Customized Fonts and Typefaces

When approaching the ideation process for brand identity and logo design, one of the most crucial considerations is the typeface selection. What will be of the best use — serif, sans serif, decorative or script? A typeface infuses your design with emotion and meaning, defining your brand’s identity in every medium, from packaging and editorial...

The Fuse Box: Faces of a Typographic Revolution

It’s 1994 and Steve Heller is on a rant about a Fuse magazine font called LushUS. It’s “an abominable typeface. It’s…” “… vernacular carried to an extreme?,” I offer. “Vernacular carried to stupidity,” he replies. “It ain’t funny. There are certain extremes that are unnecessary, or too ingrown. Design for design, and so what?” So...

Michael Harvey's Life of Letters

I have known Michael Harvey, the British book jacket designer / lettercutter / type designer, for nearly thirty years. And I have known his work for far longer, having first discovered it in Erik Lindegren’s ABC of Lettering and Printing Types (Askim, Sweden: Erik Lindegren Grafisk Studio, 1964–1965, 3 vols.) when I was a...

What's Wrong With These Pictures?

This is the category of “decorative material” found in most type specimen books, before you from the Empire Foundry in Buffalo, New York, c. 1910. Can you find the curiosity. Hint: it was used as a printing ornament for over a century before it was used for something else. More Design Resources: Available now: Print Magazine’s...