type

creativemess

Tips and Techniques for Adjusting Type in InDesign

Tactfully kerning letters to the appropriate places and ensuring that the lines of text are at the perfect leading size for easy legibility are tasks that we typography nerds revel in and get lost in. We obsess over the microscopic details of alignment and placement. Fortunately for us, InDesign has useful features to make...

fontsandtypefaces

4 Strategic Customized Fonts and Typefaces

When approaching the ideation process for brand identity and logo design, one of the most crucial considerations is the typeface selection. What will be of the best use — serif, sans serif, decorative or script? A typeface infuses your design with emotion and meaning, defining your brand’s identity in every medium, from packaging and editorial...

The Fuse Box: Faces of a Typographic Revolution

It’s 1994 and Steve Heller is on a rant about a Fuse magazine font called LushUS. It’s “an abominable typeface. It’s…” “… vernacular carried to an extreme?,” I offer. “Vernacular carried to stupidity,” he replies. “It ain’t funny. There are certain extremes that are unnecessary, or too ingrown. Design for design, and so what?” So...