typeface design

Weekend Heller: My First and Last Typeface Design

I recently recovered this from the junk heap. It is a yellowing photostat of my first and only typeface design (1969-70). Total folly! At the time I was smitten by art moderne lettering. I called it “Klaus Boobala Bold” because I liked the K and B. I’ve lost the letters S through Z, which...

4 Strategic Customized Fonts and Typefaces

When approaching the ideation process for brand identity and logo design, one of the most crucial considerations is the typeface selection. What will be of the best use — serif, sans serif, decorative or script? A typeface infuses your design with emotion and meaning, defining your brand’s identity in every medium, from packaging and editorial...

The Education of a Typographic Innovator

Rolando G. Alcantara was born and raised in Torreón, an industrial city in north-central Mexico. He attended a technical high school there. Since childhood, he’d planned to become a doctor—a radiologist, like his mom. A few weeks ago, he received his MFA from Maryland Institute College of Art (MICA) and brought a compelling presentation...