typeface design

4 Strategic Customized Fonts and Typefaces

When approaching the ideation process for brand identity and logo design, one of the most crucial considerations is the typeface selection. What will be of the best use — serif, sans serif, decorative or script? A typeface infuses your design with emotion and meaning, defining your brand’s identity in every medium, from packaging and editorial...

The Education of a Typographic Innovator

Rolando G. Alcantara was born and raised in Torreón, an industrial city in north-central Mexico. He attended a technical high school there. Since childhood, he’d planned to become a doctor—a radiologist, like his mom. A few weeks ago, he received his MFA from Maryland Institute College of Art (MICA) and brought a compelling presentation...