4 Strategic Customized Fonts and Typefaces

When approaching the ideation process for brand identity and logo design, one of the most crucial considerations is the typeface selection. What will be of the best use — serif, sans serif, decorative or script? A typeface infuses your design with emotion and meaning, defining your brand’s identity in every medium, from packaging and editorial...

02/12/2014: Optical illusion typeface

Design student Martzi Hegedűs created this surprisingly functional typeface based on the famous Penrose triangle, an optical illusion akin to MC Escher’s “impossible objects.” Check out how the typeface came together here. Via Wired.

Dubious Typeface For Sale

Signal is a German script typeface, designed in 1931 by Walter Wege for H. Berthold AG in Berlin. It was inspired by brush script created in the late 1920s and rooted in the sachplakat aesthetic of the time. In 1932, a bolder Block-Signal and lighter Script-Signal were introduced. In a somewhat customized form, it...