Advertising designs showcase graphic design’s power. The ability to encourage people to buy a product, attend an event, or to change a previously-held perception through one graphic design creation is simply astounding. Creating great advertisement copy involves interdisciplinary approaches in both visual and verbal communication—branding, typography, images, contrast, unity and hierarchy intertwined to deliver a...
When approaching the ideation process for brand identity and logo design, one of the most crucial considerations is the typeface selection. What will be of the best use — serif, sans serif, decorative or script? A typeface infuses your design with emotion and meaning, defining your brand’s identity in every medium, from packaging and editorial...
Print explores the 1964 typography-focused issue art-directed by Aaron Burns, revealing pieces by Paul Rand, Herb Lubalin, Jan Tschichold and more.
A conversation with the "Mad Typographic Scientist" who manages to perplex, awe and outrage while simultaneously changing the way we look at type.
Print's latest Designer of the Week and recent RDA winner Austin Dunbar talks side projects, cool beer labels and keeping typography top of mind in all his work.
Steven Heller takes a look at the inspiring design of his mom's 1936 high school yearbook.
Abstract, expressive and pun-based advertising typography from 1957 had such an unpretentious eloquence that it is easily the best example of type as art.
Explore the history and evolution of typography in the February 2015 issues of Print magazine.
Discover four new experimental works from boundary-pushing designer and typographer Oded Ezer.
Cool lettering designs explored by Graphic Designers Steven Heller and Gail Anderson in their book, The Typographic Universe: Letterforms Found in Nature, the Built World and Human Imagination.