“Outstanding.” “Innovative.” “Surprisingly different.” This is how Dr. Shelley Gruendler, founder of TypeCamp, describes this year’s Type & Lettering Award winners.

In its second year, the competition received hundreds of entries from all over the world—from Brooklyn to Berlin and Toronto to Tokyo. Design pros and students alike entered their best type-centric designs, handlettered work and original typeface families to be evaluated by judges Gruendler and handlettering guru Dana Tanamachi.

Thorough deliberation narrowed the pool down to 32 merits and six Best in Class winners, profiled below.

HANDLETTERED WORK BEST IN CLASS

Mr Cooper Ice Cream

Rob Clarke Type Design & Lettering & Johnson Banks, Harpenden, U.K.;
www.robclarke.com: Rob Clarke, Kath Tudball, Michael Johnson (designers);
Mr Cooper Ice Cream (client)

Mr Cooper specializes in alcoholic and gourmet flavored ice cream for adults. “While working alongside Johnson Banks, I developed this typographic ‘lipstick’ mark that matches well with the hedonistic nature of the product,” Rob Clarke says. “The challenge was to craft something intriguing utilizing both positive and negative space to spell out the brand name and the words ‘ice cream’ within the lip shape.”

HANDLETTERED WORK MERITS

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