RDA Selects: Trial and Error and a Trampoline

Posted inAnnouncing The Print RDA Winners
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We’re running selected projects from the 2012 Regional Design Annual along with quotes from their designers. To submit work for the 2013 RDA, click here—the early-bird deadline is February 1. (And if you haven’t yet picked up a copy of the 2012 Annual, order one now—supplies are running low!)

MDW Fair identity and collateral by Plural (Chicago): Jeremiah Chiu (creative director/art director/designer); Renata Graw (art director); Alexa Viscius (designer); Sandro Miller (photographer); MDW Fair, Public Media Institute, 3Walls (clients); weareplural.com

“As with any project, we did a ridiculous amount of exploration and experiments, some of which became works in their own right. After looking at all the potential directions, we settled on this one because it was simple, it highlighted the artist rather than a specific artwork, and it made a very direct reference to the theme of the fair: ‘Visual Arts Landing in Chicago.’ Sandro Miller executed the ‘floating’ artists with several artists and a trampoline. The splatters of ink required a day outside, a white backdrop, and lots of getting very wet. Trial and error—good times.” —Jeremiah Chiu