RDA Selects: Yes, It’s a Real Pencil

Posted inAnnouncing The Print RDA Winners
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We’re running selected projects from the 2012 Regional Design Annual along with quotes from their designers. To submit work for the 2013 RDA, click here—the early-bird deadline is February 1.

American Odysseys book cover by YesYesYes Design (New York City): Joe Shouldice (creative director/art director/designer); Vilcek Foundation (client); yesyesy.es

“It is a full-size, fully functional pencil. Luckily, custom engraved pencils are quite economical to purchase in bulk. The difficult part was getting the die-cut cover to be sized perfectly. We went through many, many test runs with slight modifications to ensure that the pencil stayed in when it should and yet could also be removed easily.” —Joe Shouldice