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- May 8, 2018
- 3 min
Student Type Design: Four to Watch
Register today for the free course “5 Skills Every Design Needs to Know.” It takes a certain kind of focus and discipline to design an original typeface, plus a tremendous amount of research—not to mention the patience needed to keep drawing and re-drawing the same letterforms over and over until they hold together as a unified family. These four student type designers demonstrate that being short on experience is no obstacle to producing a killer typeface, and that a fresh t
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- May 2, 2018
- 6 min
How Sweet It Is: A Look at Candy Store Branding
Popular candy stores, from those of the last century—Brach’s, Barton’s and Loft’s—to today’s wonderlands like It’Sugar, Dylan’s Candy Bar and Sugarfina, all possess retail branding designed to communicate fantasy, escape and joy. These colorful oases add a little dazzle to the everyday streetscape, like filling stations where everything tastes sweet, costs very little, and provides a quick hit of happiness. Humans are evolutionarily hardwired to love sugar, but beyond our sim
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