Blog | Print Magazine

Jun 9, 2020
1 min

“These Shoes are Trash.” Meet Nike’s Space Hippie

We covered Nike’s colorful new line of kicks earlier this year, and now the company is doing us one better: They’re making a sustainable shoe. In line with Nike’s “Move to Zero” plan, which offers a five-pronged path to powering their plants with renewable energy, reducing carbon emissions and diverting manufacturing detritus away from landfills—the new Space Hippie shoe is made from “space junk,” i.e., transformed factory waste. “The manufacturing, which employs about 85 to

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May 29, 2020
1 min

Brand of the Day—Project: Proceed

To support a local small business, you don’t have to give the shirt off your back—you just have to design one. In April, Device Creative Collaborative launched Project: Proceed to support businesses affected by the COVID-19 pandemic in their native Winston-Salem, NC. Every week since, Device has released new custom T-shirts featuring local establishments, makers and creators, with 50% of the profits going directly to the businesses. Now, Device is looking further afield. “We’

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May 28, 2020
2 min

Brand of the Day: Polaroid x Ridley Scott

Earlier this year, Polaroid shook things up with some fresh branding and a return to form—and today, they’re our Brand of the Day for their collaboration with Ridley Scott Creative Group. Polaroid’s campaign “Forever Now” begins with a couple in quarantine, and quickly delves into the inner workings of an instant photograph, “drawing a parallel between human chemistry and the Polaroid film chemistry that occurs after each shot—and the magic that happens at the intersection of

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May 27, 2020
1 min

NASA’s Worm is Set to Soar Back Into Space—and Into a New Book

If we can set the pandemic aside for a moment, 2020 has been the year of the Worm—earlier this year NASA called its iconic logo back into service, and today it’s slated to head back into space aboard a Falcon 9 rocket. Also today, the publisher Standards Manual announced a new book, The Worm, featuring more than 300 images of the logo in use. Culled from NASA’s archives and presented in a 248-page volume, “these images demonstrate not only the extent to which Danne & Blackbur

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May 22, 2020
1 min

Brand of the Day: Lone Star’s Rio Jade

Texas’ Lone Star Beer, which dates back to 1884, has released its first seasonal offering ever: Rio Jade. The classic Mexican-style lager draws inspiration from the state’s diverse lands and waterways, and features sweet notes of flaked maize blended with spicy, floral citrus. The cans stand apart from Lone Star’s signature look, with turquoise complementing the brand’s uniting gold tones and a new, handlettered aesthetic throughout, including in the Lone Star logo. Artist an

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May 15, 2020
1 min

Kiss My: A Beautiful Band of Aperitifs

Brand of the Day is a column spotlighting a brand we love, today. To submit your work for consideration, contact us here. The world of aperitifs dates back centuries, and vermouth as we know it today was invented in Italy in the late 1700s. Thing is, most aperitif brands on the market look like they haven’t been updated since around that time, either. With the launch of Kiss My, though, brothers Niels and Wouter Vandekerkhove have put a fresh spin on an old game—and Pearl Fis

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May 13, 2020
2 min

Brand of the Day: re—inc

As they battled to bring home the World Cup, athletes Christen Press, Tobin Heath and Megan Rapinoe banded together with Meghan Klingenberg on another collective effort: the launch of re—inc, a brand created with the intent of challenging the status quo. So far, they’ve done so with great design, in the form of their BW (black and white) Capsule and RWB (red, white and blue) Capsule streetwear lines, art auctions, a stirring poster series in partnership with Eddie Opera and h

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May 12, 2020
2 min

Brand of the Day: Pearl xXx Beer

As the story goes, ‘X’s were a medieval Yelp review system for traveling royals. Courts in Europe would dispatch a statesman of suds to sample beer along a planned travel route, and he would mark one ‘X’ on the sign of an establishment with average beer, two for a better brew, and three for an essential stop. … And that’s why the San Antonio Brewing Association used its “xXx” branding when it bought the City Brewery in the late 19th century—and why its signature Pearl Beer, o

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May 11, 2020
1 min

Brand of the Day: JKR Cleans Up Foot Locker’s Ref Logo

The world’s sports are currently on hold due to COVID-19, and in his free time Foot Locker’s signature “striper” seems to have gone in for a makeover. Foot Locker emerged as an offshoot of a Woolworth-owned company back in 1974, and today maintains a portfolio of brands across 3,129 retails stores in 27 counties. If you’ve ever gone into a Foot Locker, you’re familiar with the gaggle of referees inside—the employees. The theme extends to the Foot Locker logo, which the ref se

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May 8, 2020
1 min

Carpenter Collective Champions Its Small Clients

We don’t usually feature branding studios as our Brand of the Day, but we can’t help but break our own rules today. Carpenter Collective’s output has long been a fixture in PRINT, and over the years Tad and Jessica Carpenter and their team have worked with some of the biggest brands on the planet—e.g., Coca-Cola, MTV, Hallmark, Target and more. For the past month, though, their focus has been on their small-business clients in an Instagram series that encourages people to sup

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May 7, 2020
2 min

Brand of the Day: Earl of East’s Delightful Collaborative Candles

If you’re like us, you’re missing the sights, sounds … and smells of the real world, for better or worse. As a poultice, British fragrance purveyor Earl of East and Uncommon Creative Studio are bringing a trio of those scents home—and they’re donating all proceeds from the project to Hospitality Action in the UK. The first fragrance: The Festival—“a floral haze of cut grass, burned skin and sun-warmed cider, with just the merest shimmer of distant portaloo. Top notes of burge

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May 6, 2020
1 min

Brand of the Day: Amalga Distillery

Since launching in 2016, Amalga Distillery has done two things exceedingly well: spirits and design. The Juneau, Alaska–based distillery—the city’s first—brews up its signature sips in a 250-gallon pot still. So far, that includes a hearty gin (48% ABV), the flavor profile of which varies by local seasonal harvest, and a forthcoming single-malt whiskey. (Not to mention the hand sanitizer they’ve been producing in the wake of the COVID-19 crisis.) The distillery has also relea

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May 4, 2020
1 min

Brand of the Day: Star Wars + Ty Mattson

We’ve long been a fan of Ty Mattson’s poster work, which you’ve probably seen in the PRINT RDA over the years. As a kid, Mattson loved Star Wars, and obsessively drew everything from the characters to the sets. As an adult, he partnered with the brand on an officially licensed line of posters. Today is May 4 (“May the Fourth…”), and Disney has released a poster celebrating all nine films in the Star Wars Skywalker saga. (See it here.) To ring in the day, we’re looking back on

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May 1, 2020
1 min

Brand of the Day: The New Look of Love Wellness

Lauren Bosworth had hit a wall. Personal care products from the drugstore weren’t working for her, and the chemicals and ingredients in them weren’t helping her feel any better—and then there was the stigma around such products at large. So Bosworth decided to consult the experts and invent a better approach—and in 2016 she launched Love Wellness, a line of curated body-positive health products for women. The brand has had a couple different identities over the years, but hit

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Apr 30, 2020
1 min

Covering COVID With The New York Times Magazine

The New York Times Magazine’s coverage throughout the COVID-19 crisis has been particularly poignant. They’ve brought us closer than ever to those on the front lines of the pandemic. They’ve given us unexpected looks at the long tail of the pandemic. They’ve allowed us to momentarily escape the pandemic—and design director Gail Bichler and her team have packaged it all with powerful covers. As today’s Brand of the Day, we’re taking a chronological look at the immediate pre–CO

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Brand of the Day: Nyyukin, Jewelry Inspired by Graphic Design

Building a Better Bubble

Brand of the Day: Oio Lab

Rebranding The Breakfast Club

Juice Drinkers, United By Design

“These Shoes are Trash.” Meet Nike’s Space Hippie

Brand of the Day—Project: Proceed

Brand of the Day: Polaroid x Ridley Scott

NASA’s Worm is Set to Soar Back Into Space—and Into a New Book

Brand of the Day: Lone Star’s Rio Jade

Kiss My: A Beautiful Band of Aperitifs

Brand of the Day: re—inc

Brand of the Day: Pearl xXx Beer

Brand of the Day: JKR Cleans Up Foot Locker’s Ref Logo

Carpenter Collective Champions Its Small Clients

Brand of the Day: Earl of East’s Delightful Collaborative Candles

Brand of the Day: Amalga Distillery

Brand of the Day: Star Wars + Ty Mattson

Brand of the Day: The New Look of Love Wellness

Covering COVID With The New York Times Magazine

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