“At the heart of branding is the promise that is made by the organization to the audience. The brand promise tells the audiences who you are, what you believe in, and what unique value you provide.” – Dave Holston from Brand Strategy Development, a HOW Design University Online Course Dave Holston, author of The Strategic Designer and an instructor for HOW Design University’s Online Course Brand Strategy Development, perfectly addresses why brand building is so critical for a

Editor’s Note: The following is an excerpt from the first lesson of Dave Holston’s HOW Design University course, Managing a Web Design Project from Start to Finish. In this course, Dave Holston teaches students about the key research and planning phases that inform the online design process, and about project management tools and techniques that can create efficiencies for you as a manager. In the end, you’ll walk away with the ability to deliver a website that is strategical