Designology: How—and Why—Did Novelty Typography Emerge?
Print has been acquired by an independent group of collaborators, and soon enough, we’ll be back in full force with an all-new look, all-new content and a fresh outlook for the future. In the meantime, we’re looking back at some of our most popular content—such as Steven Heller’s “Designology” series, a veritable “Cosmos” of the visual universe. Novelty typography is goofy. It’s designed to playfully stimulate perception and behavior—a serious communications tool in a serious