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Homage to Joseph Binder

Jun 21, 2019
2 min

Homage to Joseph Binder

This is a short homage—for no other reason than I’m reminded of his work—to Vienna-born artist and designer Joseph Binder (1898–1972). He came of age when poster artists were stars. Or, as his wife Carla Binder recalled when I spoke to her in 1986, “Binder was alive during the age of Bernhard, Defke, Hadank. Elegant! And they were socially in contact with all their large accounts. They were acquaintances, friends. They were not just given an assignment” they were trusted with

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Drink ‘n’ Design

Sep 30, 2016
1 min

Drink ‘n’ Design

If you know of Austrian-born Joseph Binder‘s work at all, it is probably the 1939 New York World’s Fair Poster or his creations for the U.S. Army Air Corps. Binder (1898–1972) was one of the pioneers of “pictorial modernism” that was also practiced by the Binder acolyte Otis Shepard. This “Mixer’s Manual” is a less-known, but no less impressive (undated) example of how Binder’s work evolved toward the end of his career as a graphic designer. Put Your Type to the Test. All too

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Joseph Binder’s Ships and Planes

Sep 4, 2015
4 min

Joseph Binder’s Ships and Planes

The modern poster had its start in Paris a few years before Viennese designer Joseph Binder (1898–1972) was born. Yet he became one of its later pioneers, introducing a cubist-inspired style that employed sharp edges of color to define forms. Binder emigrated to the United States in the late 1930s. His long-running campaign for A&P Coffee (1939) and emblematic posters for the New York World’s Fair (1939) and particularly the U.S. Army Air Corps (1941) defined a modern America

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When Euro Modernist Design Met American Chewing Gum

Nov 18, 2014
7 min

When Euro Modernist Design Met American Chewing Gum

“Typography needs to be audible. Typography needs to be felt. Typography needs to be experienced.” Do you agree? Enter Print’s Typography & Lettering Awards today. If your list of early 20th century and modernist design heroes is confined to the usual suspects – Rand, Lustig, Sutnar, and such – you probably haven’t heard of Dorothy and Otis “Shep” Shepard. These pioneers of populist American Modernism have unjustly escaped mainstream critical recognition for well over a half-

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