As the 20th anniversary of 9/11 approaches, it's as important as ever to remember and honor the heroes who stepped in and helped during a horrific time in history. In honor of the 20th anniversary, the brand transformation and design company Landor & Fitch created the XX New York campaign that supports Answer the Call and the New York Police.
From the logo design and the tagline creation to merchandise and promotional asset designs, Landor & Fitch designed a comprehensive, educational, and moving campaign that's sure to inspire people to help and donate to a cause that ultimately supports our heroes.
In honor of the 20th anniversary of 9/11, Landor & Fitch, the global brand transformation company, designed the XX New York campaign to support a volunteer team fundraiser for the New York Police and Fire Widows' and Children's Benefit Fund – also known as Answer the Call. Answer the Call provides immediate and ongoing financial assistance to the families of FDNY, NYPD, and PAPD heroes killed in the line of duty. Since the organization was founded in 1985, they have distributed approximately $155 million dollars to the families of our fallen first responders. In 2021 alone, they expect to distribute over $4.5 million dollars to approximately 550 families.
100% of the net profits will benefit the mission to support the families of NYC first responders who have fallen in the line of duty. All merchandise is available for purchase until 9/10 on the campaign store here: https://www.bonfire.com/store/xx-ny/
About Answer the CallNY Police & Fire Widows’ and Children’s Benefit Fund — better known as Answer the Call — is a nonprofit organization founded by the late Daniel J. “Rusty” Staub. Answer the Call provides immediate and ongoing financial assistance to the families of FDNY, NYPD, and PAPD heroes killed in the line of duty. Since the organization was founded in 1985, they have distributed approximately $155 million dollars to the families of our fallen first responders. In 2021 alone, they expect to distribute over $4.5 million dollars to approximately 550 families.
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