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- Jan 22, 2016
- 1 min
Fertilizer, Photomontage and Visual Rhetoric
What’s in that sack? The question is simple and the graphic response is a classic use of late ’20s-era photomontage. This is a tabletop, easel-back ad for the Virginia-Carolina Chemical company. It may not look sophisticated today, but the use of montage borrows from John Heartfield and Gustav Klutsis, among the leading montagists of the early 20th century Avant Garde. Of course this is neither political nor social but it comes with some curious pictorial rhetoric. For instan
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