Speaking of Futura … although it was verboten because Paul Renner was considered a Bolshevik, the face had many uses in Nazi Germany, including the nameplate for the youth magazine Die Kameradschaft.
There were four divisions in the Hitler Youth. For boys 10–14, there was the Jungvolk, and after that the regular Hitler Jugend; for girls 10–14 there was the Jungmädel, thereafter the Bund Deutscher Mädel. German children were forced to be—indeed, happy to be—members. Die Kameradschaft was one of the magazines that taught jugend to be good Nazis. These periodicals—one for each group—gave them guidance, and all four (Die Kameradschaft, Die Jungenschaft, Die Mädelschaft, Die Jungmädelschaft) were curiously “modern” in their use of photomontage and Futura.
For more, visit the Calvin Propaganda Archive site.
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About Steven Heller
Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →