Digital Publishing Worrying You? Read This . . .
W. A. Dwiggins (1880–1956), the man who more or less gave us the term “graphic design,” had a biting wit, best expressed through his writing. He slyly and directly advocated the marked improvement in book design during the 1920s and 1930s and wrote much on the graphic arts, notably essays collected in MSS by WAD (1949) and his Layout in Advertising (1928; revised edition, 1949). Dwig’s wit had teeth, and much of his bite was reserved for the “graphic design” field, especially