The Fueled Collective in SoHo New York City has turned one of its meeting rooms into “a twisted, dystopian version of an Apple Store,” says Fueled’s Ilan Nass. Initially, it looks like a place where you’d buy an iPhone: It has all the same furniture and style, but the strangest and most fascinating objects for sale. The exhibit, created by multimedia artist Evan Desmond Yee, is a witty commentary on how we’re all addicted to gadgets, tech and startup culture. At this time when the ever-greedy Wall Street is looking for Apple to be even more innovative, these imaginative fakes could be a tonic for the slumping stock numbers. Collectively reported:
“The products range from things like the #NoFilter, a pair of metal glasses styled after Ray Bans; the Kaleidogram Pendant, a wearable kaleidoscope tube for your phone camera; and the iFlip, an iPhone case made into an hourglass in which the sand is actually crushed up iPhone e-waste.”
As The Fueled website describes “The Fallen Cloud”:
Waiting is an unavoidable part of life. Computers are no exception in contributing to delay. They freeze our monitors and clog it with junk. One popular example is the Mac. In a stroke of brilliance, Yee took this simple color concept and from it forged two real-life adaptations of Mac’s dreaded icon, which he coined the “Spinning Pinwheel of Death” to mock the Mac’s superiority. One hangs right above the receptionist’s head while the other is mounted on a table in the middle of the Fueled Collective’s waiting area. Yee explains that the mechanism behind his works of art are actually quite simple: There is one encompassing source of lighting behind the cover that gives the gives the flush of colors its life. Spinning blades continuously rotate in front of it like propellers in an engine, giving users the final impression that the icon is alive and running.
The Exhibit is open to the public. The Fueled Collective is located on 568 Broadway, on the 11th floor of the Prince Street building.
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