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- Apr 14, 2020
- 1 min
Brand of the Day: Hummer and Its Quiet Revolution
Hummer, that giant, gas-guzzling road monster of yore, is coming back—but the vehicle’s next generation is set to hum along a bit more quietly than the last. In late January, General Motors announced that Hummer, which they had discontinued in 2010, was going back into production as an electric vehicle. (Yes, “electric Hummer” seems a bit like an oxymoron—but we’ll take anything over the old model.) As the brand sets its sights to the future, they’re doing the same with the v
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- Mar 16, 2020
- 2 min
Pentagram Designs a New Identity for Thames & Hudson
PRINT is back. And soon, we’ll be relaunching with an all-new look, all-new content and a fresh outlook for the future. Stay tuned. With the help of Pentagram, the publisher Thames & Hudson—titan of the world of books on the creative arts—has a new look. Walter and Eva Neurath founded the company in 1949 to create a veritable “museum without walls” with an international focus—and so they named their enterprise after the rivers that run through London and New York. They carrie
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- Sep 19, 2017
- 2 min
100 Years of Forbes Logo Designs
Call For Entries: HOW Logo Design Awards 2017 seems to be the year of centennials. Charlie Chaplin films, Felix the Cat, the Pulitzer Prize, renowned comics artist Jack Kirby, the Converse Rubber Shoe Company, and now Forbes magazine. For 100 years now, Forbes has been the place to go when you need the latest in anything from finances, investing and marketing to technology, politics and law. “The capitalist tool” has been releasing bi-weekly issues of their magazine since 191
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- Jul 5, 2017
- 2 min
Nathan’s Famous 100-Year-Old Logo
Over 100 years ago in 1916, a Polish immigrant named Nathan Handwerker opened a hot dog stand on the corner of Surf and Sitwell Avenues on Coney Island, New York. With the help of two friends, their $300 loan and his wife’s secret spice recipe, Handwerker created the original Nathan’s Famous hot dog stand. Legend has it, on the 4th of July in 1916 two immigrants settled an argument over who was the most patriotic by having a hot dog-eating contest. The now-famous contest beca
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- Oct 10, 2016
- 1 min
Finding Logo Design Trends
In this video from a past HOW Design Live, AIGA award winner Bill Gardner gives a fascinating talk on “The Logo Trend Report,” exposing LogoLounge’s process of identifying current logo trends. LogoLounge started out as a logo referencing site but evolved into a database. Every year, they search through the database of thousands of entries for the best logo designs and create an annual trend report. Find LogoLounge 9 in MyDesignShop, and check out the latest 2016 logo trends o
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- Feb 12, 2016
- 2 min
Best Deadpool Comics Artists: A Designer’s Guide
The Deadpool reviews are in. Thumbs up for the meta-commentary mixed with lowbrow humor, not-so-up for substantive plot and narrative. But what about the top concern among graphic designers, i.e.: how smart does it look? Well, in a word: Eh. And not surprisingly, considering the film’s Beavis and Butthead-y teaser ads like that billboard which may be the most juvenile takeoff ever on Paul Rand’s Eye-Bee-M. Although Blur Studio visual effects pro Tim Miller does shine with his
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- Apr 15, 2015
- 3 min
Initial Steps in the Logo Design Process
Designer Jim Krause finessed his graphic design process, illustration and photography skills during his decades of experience in the design arena. He produces stellar logo design, illustration and other design projects for a myriad of clients, both small and large. Some of his past work includes creating designs for Microsoft, Kodak and Levi Strauss. A multidisciplinary creative, Krause writes books on the subject, teaches stimulating courses and gives engaging presentations
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- Apr 6, 2015
- 3 min
8 Ingenious Food Truck Designs
At Print, we appreciate all design in varying shapes, sizes and media. While browsing through a myriad of vibrant designs from the Regional Design Annual and beyond, we sought to showcase a less common area of graphic design—the visual identity and package design for food trucks. What originally lured customers to walking up to each of these food trucks for a tasty taco or wood-fired pizza was the well-executed, thoughtful design (and, okay, probably hunger too). Food truck c
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- Aug 18, 2014
- 1 min
08/18/2014: Brand Beir logo
Logo updates occasionally approach the random and arbitrary, so it’s nice to an updated logo that hints at its past, but makes all the right upgrades. This is the case in VBAT’s redesign of the Brand Beir logo. The firm keeps the striking, blackletter typeface of the name and nearly discards the rest, resulting in a clean, streamlined logo that stands alone quite well. Take a deeper look at the transition here. Via Brand New. #Amsterdam #brand #green #beer #logo #identity
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- Aug 7, 2014
- 1 min
08/07/2014: Bakery packaging design
Creative Director Min Lew of Base Design New York talks about her process and shows some excellent identity, logo and packaging work. The packaging for Common Bond Cafe & Bakery is an excellent example of how color and word marks are key to her work. Check out the whole interview here. VIa Design Boom. #packaging #basedesign #NewYork #logo #identity #bakery
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- Jul 18, 2014
- 1 min
07/18/2014: Airbnb introduces the Bélo, new identity
DesignStudio spent over a year putting together the new identity for Airbnb and with the depths of its execution really shows. It all leads off with “the Bélo” a symbol that represents the company’s ambitious goals to connect the world. The identity includes a flexible, new logo, an elaborate icon system, compelling advertising and a new color scheme. Check out more about DesignStudio’s creative process and Airbnb thoughts on the new identity here. Via Logo Design Love. #icon
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- Jul 10, 2014
- 2 min
Pentagram Creates New Identity for Penguin Press
Penguin Press, an imprint of Penguin had a problem: Their identity system didn’t stand out on a bookshelf. And due to a recent merger with Random House, the publisher was in need of an update. Penguin Press, established in 2003 by Ann Godoff, Penguin president and editor in chief, worked with Michael Beirut, Pentagram partner-in-charge, and Jesse Reed, designer at Pentagram, to develop a new mark and identity system that would fully meet the publisher’s needs. As Jesse Reed,
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- Jun 6, 2014
- 1 min
06/06/2014: New Penguin Random House identity
Michael Bierut and his team at Pentagram took on the new identity for giant publishing merger between Penguin and Random House. The new company identity, Penguin Random House, brilliantly simplifies the Penguin and Random House brands into one dynamic and versatile wordmark. The orange bars nod to Penguin’s long iconic color identity and can be used alongside other imprints seamlessly. Check out more here. #Penguin #logo #RandomHouse #MichaelBierut #wordmark #identitydesign #
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- Apr 28, 2014
- 1 min
04/28/2014: G.F Smith logo redesign
Paper company G.F Smith recently redesigned their logo, and with it, their approach to its collateral materials. Below, see its application on the company business cards, and it has equal power on the cover of their promotional books. Made Thought,the London-based design team responsible for the redesign, even created a custom typeface and a curator mark that also helps sell the new identity. Take a closer look here. Via Brand New. #customtypeface #businesscards #logo #redesi
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- Apr 8, 2014
- 1 min
04/08/2014: Function Engineering identity
As would be expected, a striking identity solution for Function Engineering from Sagmeister & Walsh, in collaboration with designer Wade Jeffree and animator Joel Voelker. The black and white logo uses transparency to create hinges and this method carries over into a typeface, additional icons and patterns used on the back of business cards in the system. Check out more of the work here. Via Looks Like Good Design. #icons #logo #blackandwhite #SagmeisterampWalsh #identitydesi
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- Mar 26, 2014
- 1 min
03/26/2014: Jigsaw branding
Great solution and a playful logo that carries over into the branding material for the documentary film production company Jigsaw. Developed by Emily Oberman and Elliott Walker at Pentagram, this deceptively simple wordmark is used in a variety of ways, from tote bags to business cards and manages to come off as both clever and professional. Check out more examples here. Via Pentagram. #blackandwhite #branding #logo #Pentagram
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- Mar 19, 2014
- 5 min
Handle With Care
In this blog series, Sagi Haviv discusses principles of identity design as they manifest in trademarks created by his firm, Chermayeff & Geismar & Haviv. A key parameter for an identity design assignment may be to stay close to the existing image. This requirement can be due to significant audience recognition for the current trademark, or great affection for the traditional identity within the company or organization. In these cases, continuity with the legacy identity and a
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- Feb 18, 2014
- 1 min
02/18/2014: New Pelican logo redesign
Pelican, Penguin’s non-fiction imprint with a focus on contemporary issues, is about to be relaunched. With it, the product line will feature new branding, including a newly refined logo. According to art director Jim Stoddart, the logo is just the beginning. Check out some original work from the Pelican line in this Flickr gallery of vintage Pelican and Penguin covers. Via Subtraction. #illustration #logo #Pelican #PenguinBooks
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- Feb 7, 2014
- 1 min
02/07/2014: Grand Budapest Hotel website
The latest Wes Anderson movie seems to have outdone itself in creating a rich world filled with intricately designed components. Among them is this website for the “Akademie Zubrowka” – completely dedicated in telling the story behind Zubrowka, the fictional setting for The Grand Budapest Hotel. Each element is beautifully illustrated, and each newspaper, perfume bottle and faux logo is carefully considered and well-designed. Check out the site here. Also check out the film’s
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