NASA’s Worm Has Returned!
It began with a meatball. In the late 1950s, NASA employees were invited to submit logos for their newly formed government outpost. James Modarelli, chief of the Management Services Division and a graduate of the Cleveland Institute of Art, gave it a go—and probably didn’t realize he was in fact branding the agency for the next seven (and counting) decades. His concept? As NASA recaps, “The design incorporates references to different aspects of the mission of the National Aer