What Would Hadank Do?
O.H.W. Hadank (1889–1965) began his career in 1907 and worked through the Nazi era in an advertising art capacity. His package, label and trademark design for tobacco, cosmetic and liquor companies were replete with curlicues, swashes, Tuscans and heraldic symbols. But his logos (zeichen) were more modern—simple and elegant. The Nazis labeled Modernism degenerate, so Hadank was not one of them. Nonetheless, although he worked in a classical manner, Hadank rejected both antiqu