Where do I start. Let’s begin in 1998, when Britain-based company, The Body Shop, found that its sales in the U.S. had been declining. Perhaps it was simply an attempt to rebrand the company as a friend of the “average” woman, that prompted the creation of Ruby, a print ad campaign using a pudgy plastic doll nicknamed Ruby. According to co-owner Anita Roddick, “In 1998, The Body Shop debuted its self-esteem campaign, featuring the generously proportioned doll we dubbed “Ruby.
Mad Men is hooked on cigarettes. And it just can’t stop. And, as an audience, we’re exposed to the underbelly of vintage cigarette ads. In the first scene of 2007’s pilot–set in 1960 and titled “Smoke Gets in Your Eyes”–Don Draper talks with a waiter about Old Gold vs. Luckies. He shortly learns that they’re all poisonous. The theme continues, wafting through Don’s controversial “Why I’m quitting tobacco” ad to the last scene from this past season, when he lights up while ent