‘Collezione Salce Museo Nazionale’ Is Rich In Italian History

Antonio Chiarato and Ariel Brandolini have created and ideated 12 posters and calendars inspired by the Salce Collection. The Salce Collection is an assemblage of advertising posters donated to the Italian State by a descendant of textile merchants and a passionate collector of illustrated posters. The designs are rich in Italian culture and influence with bright colors and lots of iconographies. Individually these pieces are vibrant, making for an awe-inspiring collection.

Art and graphics, intuition and rigor: design-associati presents 12 posters from the Salce Collection.

design-associati continues the long journey started in 2005 by proposing a perpetual agenda and a 2021 calendar with a typographic theme.

The common thread of the projects carried out this year is the Salce Collection, an impressive collection of advertising posters donated to the Italian State by Ferdinando Salce, descendant of a rich family of textile merchants and a passionate collector of illustrated posters.

Ferdinando Salce, known as Nando, was born in Treviso on March 22, 1877. He bought the first poster of his collection at the age of eighteen and in 1962, the year of his death, he had the largest collection of advertising graphics in Italy: more than 24,500 pieces collected and stored in the attic of his house in the historic center of Treviso, today the property of the "Permanent Salce Museum".

12 posters from this precious collection are the starting point for the development of 12 fonts that design-associati presents to us on a perpetual agenda (19 x 25 cm) and on a wall calendar (30 x 87 cm).

The studio's graphic designers, inspired by the art of illustrators who knew how to communicate with images, colors, shapes, the essence of important Italian companies, respectfully transported the typographic style of the first half of the 20th century to the year 2021. The agenda and calendar, a tribute to these artists and companies, tell a bit of their story.

A journey where intuition becomes rigor and art becomes graphic design.