The brewery turned to Guerilla Suit for both a refresh and to help lay the groundwork for retail. The agency focused their solution—which took the form of an identity, packaging, collateral, signage, merch and more—around design to make the brand distinct from the crowded craft brew scene in Austin, TX.
After being open for two and a half years in Dripping Springs, TX, this is Family Business’ first line of cans—and they couldn’t have come at a better time, given the impact that COVID-19 has had on so many breweries and restaurants.
As far as first impressions go, we say cheers and offer our cheers.
Images via Guerilla Suit