Brand of the Day: Verde Feijão

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Chefs and nutritionists Raquel Menezes and Juliana Lisboa began cooking together and sharing videos of their work in 2019—and in March of this year, they made their joint efforts Instagram official, launching a content channel focused on plant-based meals.

Their secret ingredient that has us drooling today: the branding and identity that Gustavo Piqueira’s Casa Rex created for the team.

For the identity, Casa Rex focused on organic brush strokes, offset by lines establishing kitchen staples. And the results are sublime.

A sampler of the visual feast follows below.