In 1962, The Golden Horse Awards was created to promote Taiwanese film production and appreciate fine Taiwanese films and outstanding filmmakers. Pronounced as "Kim Ma," and translated to "Golden Horse," the name is derived from the two outlying islands of Kinmen and Matsu.
The official name of The Golden Horse Awards has been changed to "Taipei Golden Horse Film Festival," and Bito, the film production and motion design studio based in New York and Taipei, released the new visual identity of the 2021 Taipei Golden Horse Film Festival. The branding system is modern, bold, and features sculptures that simulate cameras movement and focus points.
Bito is proud to release the new visual identity of 2021 Taipei Golden Horse Film Festival
The theme of this year is “Re-focus, adjusting the distance to the world”.
The founder and the creative director of Bito, @kengming , and his team create three moving sculptures for the posters. The sculptures simulate the trajectory of camera movement, shifting focus, presenting the three most essential elements of the film festival: “Golden Horse” in Chinese type, the trophy and the figure “58th”.