When it comes to the world of packaging, no one covers it more comprehensively than Dieline—so we’ve partnered with our friends at the site on a new column, 5 Package Designs of the Week.
Check in every Friday for five of the finest pieces of pack from the week that was.
1. Phreshly
“Phreshly employs bright, eye-catching colors that instantly draw you in, while detailed illustrations highlight the wholesome ingredients they use. The band of color at the bottom of each can indicates the hue of the beverage—something not stated outright, but which ties the product itself with the packaging in a transparent way. They also used a custom font in which the ‘S’ of the brand name mimics the flow of liquid. The result is a drink that begs for an Instagram post, something you absolutely want to click the purchase button for and hold in your own two hands.”
—Theresa Christine Johnson
Read more here.
2. Mate Libre
“We are digging the design for Mate Libre—it finds the perfect balance between branded and unbranded with its simply designed and stark cans.”
—Andrew Gibbs
Read more here.
3. Drew Martin Pre-Rolls
“This packaging design was a memorable one for Stranger & Stranger, as it was the first cannabis project brought to market that they worked on. The agency was brought in at the inception and received ample freedom to steer the ship and define the visual identity of the brand, leading them to design a package worthy of a premium, expertly crafted smoke. … All four boxes feature illustrations by Berlin-based artist Sasha Ignatiadou, as well as the Collection sampler, and they create a lush psychedelic jungle printed on premium card and paper. Metal foil and smart, classy typography round out the stoner luxe look of each box.”
—Rudy Sanchez
Read more here.
4. Love Can
“I am begging someone to invite me on a picnic after seeing the design for Love Can, a line of ready-to-drink cocktails that use off-kilter font placement and modern color palettes. These design choices allow each of the three flavors to have their own personality. … Our favorite element is the snappy copywriting that is featured on each can and box, bringing a sense of effortless hipness to the brand.”
—Shawn Binder
Read more here.
5. The Dehydrated Food Company’s Ramen
“Product designer Holly Grounds set out to create a plastic-free solution to ramen's conventional, wasteful packaging, creating a biofilm that is not only edible but also serves as the soup’s base. The film gets infused with different flavors and ingredients, such as chili flakes, and then wraps around the ramen noodles, which get packaged in paper to keep everything sanitary.”
—Rudy Sanchez
Read more here.
