When it comes to the world of packaging, no one covers it more comprehensively than Dieline—so we’ve partnered with our friends at the site on a column, 5 Package Designs of the Week. Check-in every Friday for five of the finest pieces of packaging from the week that was.
Marinical
With an audience of skin-care savvy Gen-Xers, it was essential that the product come to market swinging and instantly stood out as a name to watch in the beauty and skincare industry. The brand had to be exciting, and fun yet still carry its self with all of the weight and authority of a major player.
—Shawn Binder
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Gili
Inspired by the tropics, the custom, chunky typography of the logo plays with the bespoke illustrations in the background, printed directly on the bottle.
—Alianne Valladares-Prieto
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Friend & Foe’s
The colored, more intricately drawn half of each card provides a glimpse of what good fortune a reading can predict. The monochromatic sketches of the Death card, on the other hand, represent the potential for a morbid future. Putting the cards together as though the Death card represents the reversed version of each card seems to suggest that, with every win, comes a loss.
—Alianne Valladares-Prieto
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Miller Genuine Draft
Molson Coors just emptied a gasoline can’s worth of fuel onto Miller Genuine Draft and lit a match. Turning to creative agency BrandOpus, they’ve completely reshaped the visual identity of MGD to shake up the brand and restore some of the more genuine qualities of the beer cooler staple.
—Bill McCool
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Kulfi
Founder Priyanka Ganjoo spent years in the beauty industry but didn’t see herself represented. Plenty of brands would appropriate her culture, sure, but then she also couldn’t find shades that worked for her skin tone. Realizing she’d had enough, she launched her own brand, turning to independent designer and now creative director for Kulfi, Badal Patel, to help her develop the upstart beauty company and fill the void for South Asian consumers while also celebrating their rich culture.
—Bill McCool
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