When it comes to the world of packaging, no one covers it more comprehensively than Dieline—so we’ve partnered with our friends at the site on a new column, 5 Package Designs of the Week.Check in every Friday for five of the finest pieces of pack from the week that was.
Crane Paper
“Even though most of our money today lives in an electronic ether and personal notes are likely to be sent and received via a smartphone app, neither will carry the gravitas and intimacy of physical paper. Today’s digital world hasn’t supplanted physical media like paper—it’s elevated it. That is part of the inspiration for Crane Paper Company’s brand refresh, a project embarked with design agency Collins. The refresh lifts Crane’s product to something used when seeking the kind of intimacy and closeness that comes from a physical message. Collins drew inspiration from the Art Nouveau movement, a style originating in the late 19th century, and representative of a move toward modernity being manifested industrially.”
—Rudy Sanchez
Read more here.
Zuna Tea
“The ridged circular shape allows the consumer to read which brand of tea they’re about to sip on, while the right side gives a visually appealing design formed by various shapes and colors. By allowing each tea variant to have its own futuristic pattern, Zuno has created a brand system with limitless potential.”
—Shawn Binder
Read more here.
JDO’s Conceptual COVID Test Kit
“At-home kits make it more likely for someone to test themselves for the Coronavirus, but these tests must be easy to administer, as well. While designing an easy-to-use product is typically done to gain a competitive advantage, with COVID testing, it is also crucial that tests are performed correctly for an accurate result. Complicated tests can lead patients to forego at-home kits or perform the test incorrectly. … With news of at-home coronavirus kits becoming available, UK-based agency JDO conducted a concept exercise, designing a test kit that cut down on possible user errors and contamination.”
—Rudy Sanchez
Read more here.
Cid Cider
“The redesign for Cid’s craft ciders is a playful departure from the previous modular design. The redesign utilizes a fun, cursive typeface for the logo that is approachable and charming. Each of the flavor variants utilizes a subdued color palette that is trendy yet unpretentious.”
—Shawn Binder
Read more here.
Mitai Honey
“Whether you're drizzling Mitai over your morning yogurt or using it to sweeten your afternoon tea, this is a brand that understands that understated works best. The brand design utilizes the three colors that naturally come to mind when one thinks of honey, an amber brown, bright yellow, and white. The line illustration of a beekeeper is charming and modest enough to make this design a staple for any honey lover with an eye for design.”
—Shawn Binder
Read more here.